May 19, 2012

Origin of Dance

Probably the oldest of the arts, dancing consists, fundamentally, of the human body in motion. Dancing of some form or another is found among the most primitive tribes today and it is fairly safe to assume that man danced from his genesis. Pictorial evidence survives from the earliest civilizations of people dancing although, because it is an ephemeral activity, any attempts to reconstruct the dances of ancient times can only be conjectural. Only with the arrival of film could exact records be made.

There are as many dance forms as there are people. Tiny children dance with delight, each in his own way. At the most sophisticated level, solo performers in the theater will translate different techniques into their own individual means of expression through movement.

The oldest surviving dance forms are probably those of the East. Hindus believe the world was created by Shiva, a dancing god, and religious themes still permeate their dances. In the Western world dancing belonged first to the ordinary people: gradually their folk dances were adapted to more formal shapes and entered the courts and then the ballrooms. From court entertainments developed the art of ballet. From ballet came the reactions of reformers who wanted a freer kind of barefoot dance.

In every society dance forms learn from or influence each other. There are no segregated areas except within religious sects. Basically there are two forms of dancing: one to be enjoyed by the dancers themselves and the other to be watched by an audience. In the first category come folk and social dancing; in the second ballet, modern dance and folk or traditional dancing that has been adapted for theatrical presentation, and also such highly stylized forms as Japanese Noh, or even the choric passages in Greek tragedy. The ancient Greeks held the discipline of dance, the harmony of mind and body, in high esteem.

Dancing as an art form usually reaches its highest peak when closely allied to great music. But beautiful dances have been performed in total silence. It is the harnessing of movement to an underlying rhythm that distinguishes dance from random movement.

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Art Students: Marketing Tips

Art Students, There are Lots of Ways to Market Your Artwork for Free

PA Turtle 300x202 Art Students: Marketing TipsOne of the stereotypes of artists is that they are “starving artists.”  In truth, that can be true at the beginning of an artist’s career.  When an artist first starts out, they need to learn to market their work.  Marketing is not one of the classes taught in art school.  In my opinion, artists should be given some basic business skills in art school, but I guess that would probably add another year to the program.

New artists can do well by using the free marketing available to them.  There are lots of local and online services that are free or almost free that artists can start out with until they are earning enough income to pay for more expensive marketing.  Learning to market oneself as an artist is critical and will save an artist much disappointment.

What Types of Free Marketing Do You Take Advantage Of?

  • Word of mouth
  • Email
  • Blogging
  • Article writing
  • Forums
  • Home parties (like Tupperware parties)
  • Displaying your art in local shops
  • Wearing your work (if it is wearable)
  • Putting a sign on your car
  • Writing an email newsletter (collecting emails)

Start with People Who Know You

Everyone has a personal network of friends, relatives, and acquaintances.  Start with them and let them help you market your work. Here are some suggestions of how you can do this:

  1. Give them samples of your work to wear, put in their office, or have in their home.
  2. Ask them if you can have a showing or party in their home or office.  They invite people, and you sell your work. This can be a “Meet the Artist” event or a “Girls Night Out” or even a fundraiser.
  3. Ask them if they know of any local shops or offices that would be willing to display your work.
  4. Ask them for referrals to their friends and acquaintances.

Create a Free Store on Zazzle

I love Zazzle! Zazzle is a print on demand site that allows you to upload any images that belong to you and create items like cards, posters, t-shirts, and much more for absolutely no fee. Any time you sell an item, you get a percentage of the sale that is predetermined by you.

It is a great way to get known globally and only costs you the time to load your images and create products. They even have a global product create button to create a bunch at the same time.

You can add links to your blog or website or how to email you directly for custom products, and you can earn some extra money by selling products on Zazzle.

Blogging is Word of Mouth Online

Blogging is a terrific way to reach a lot of people in a short amount of time, and is also free if you use a blog service or about $10 per year if you host the blog on an outside site. As an artist, you can blog about how you create your pieces, what your creative process is, what you learn along the way, show pictures of your work, and actually sell your pieces right from your blog.

You can advertise your blog for free on forums, via Twitter, and through email. You can also invite guest artists to participate in your blog to bring attention to the blog. Blogs work best if they are related to a niche subject that people are searching for.

With a blog, you can create an RSS feed and send it to Twitter or other sites as soon as you post to the blog. This will create a following on each site that you feed it to. The more interest you create around your work, the more you will sell.  Think of this as “word of mouth” online.  It works just like “word of mouth” does.  One person tells a few others, and the word escalates exponentially instead of one at a time.

Display Your Art in Neighborhood Shops

You would be surprised at how many neighborhood shops are willing to display your art for you for free.  If you are a painter or photographer, try coffee shops and restaurants, possibly bookstores.

If you are a jeweler or fabric artist, try salons and spas.  There are also many galleries that offer consignment programs.  They may or may not have fees for this.  It is worth your time to find out.

I own a gallery here in Cleveland, Lake Erie Artists Gallery, but I don’t have enough room in the gallery for all the flat art I have here, so I asked the coffee shop two doors down if they would allow me to hand art there.  They loved the idea, and it is free advertising for the gallery.  Think of how many people come in and out of a coffee shop every day.  A lot!

Email is a Terrific Tool When Used Correctly

This day and age, just about everyone has an email. Email marketing is very popular, and here’s why. It is totally free. You can create an email mailing list by asking all your customers and potential customers for their emails. You do have to ask. They won’t just give it to you.

When you are first starting out you can just create a brief email newsletter on your own email and give information as to where you will be showing your work or how they can have a party in their home or whatever else you are promoting. You shouldn’t send more than one or two per month because people get tons of email and if you flood their inboxes they will remove you.

It is important to give people the option to remove themselves from your email list. If you spam them, they will never forgive you.

Make your emails positive and colorful. Try to grab their attention in the first few lines. People do read these even if they don’t read every one. This is one of the best marketing techniques out there for free.

Once you are making more money you can get a service like Constant Contact to send more professional emails. I use this service and it provides templates for emails, and is really easy to use. They do offer a free 60-day trial that you can try out for free.

 

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Was My Craft / Art Show a Success?

How Do You Determine if Your Art Show Was a Success?

Everyone who participates in an art / craft show wants it to be a success. So how do we know if it is? What are the factors that contribute to a successful show?

In this article, you will learn what you need to do before, during, and after a show to make your show successful, and how to decide if you should do the show again. Part of this is determined by your show goals, but there are some factors that all shows will have.

Before you sign up to do a show, do some research. Here are the things you need to find out:

  • What is the demographic of the area the show is held in?
  • How many years has this show been held?
  • How many people usually attend the show?
  • Which are the premium booth spaces at this show? (not all shows have premium spaces)
  • How well organized is the show?
  • How is the show promoted?
  • How many booths are there, and what kind of competition will you have?
  • How well have artists or crafters done in past years?

 

At the Show

1288314 f260 Was My Craft / Art Show a Success?
1288316 f260 Was My Craft / Art Show a Success?
1288317 f260 Was My Craft / Art Show a Success?

Once You Have Registered

Once you have registered for the show, take some time to think of all the ways you can promote yourself before and during the show.

  • If you have shown in this area before, send postcards or emails to your customer list in the area to let them know you are coming.  You should do this 2 to 3 weeks before the show.
  • Take an address book or blank book to collect names, addresses and emails of customers who visit your booth.
  • Decide on one or two items ahead of time that you are going to promote highly at the show.  Then decide what you want to say to every customer who visits your booth.  For example–I show at a farmer’s market near my store every week.  When I am there, my main promotion is to let people know about my store and workshops we give there.
  • Take something to give away to customers, either a postcard or a business card for people who are interested in your work.
  • Think of short, interesting ways to describe your work.  People will ask you.

Resources No Artist or Crafter Should Be Without

1. 61dboVWzJLL. SL75  Was My Craft / Art Show a Success? Art Festival Guide: The Artist’s Guide to Selling in Art Festivals

Making a living as an artist, the brave way! Entertaining and thorough account on how to launch a career as an art festival artist. A book for brave artists who embark on the treacherous and most wonderful adventure of selling artful creations in art festivals and generally directly to the public. What you will need, how to choose shows, sales at the booth, marketing and promotion, setting goals for continued success, display tips, tricks of the trade, staying healthy and much more.
Amazon Price: $20.59
List Price: $22.90
2. 513EB0G1R3L. SL75  Was My Craft / Art Show a Success? How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul

“Provides the best overview of political and other aspects of the art world that I have ever come across. . . It is a bible that every artist should have.” –Shannon Wilkinson, president, Cultural Communications, New York
Amazon Price: $0.01
List Price: $18.00
3. 41ZWoZ78RML. SL75  Was My Craft / Art Show a Success? I’d Rather Be in the Studio!

I’d Rather Be in the Studio! The Artist’s No-Excuse Guide to Self-Promotion offers practical approaches that help you sell more art and build an art career that lasts. Alyson B. Stanfield, the art-marketing guru behind ArtBizCoach.com, shares self-promotion tools that have enhanced the careers of thousands of artists.
Amazon Price: $24.95

During the Art Show

When you have arrived and are set up at your show, it is time to go on stage. Before the show starts, make sure your booth is easy to look around, and you know where everything is. Make sure your clothes are comfortable, and you are in the right frame of mind.

Throughout the show, you need to be on. Each guest in your booth is a potential customer, and even if they don’t buy from you now, they may in the future. In addition, you never know which person will lead you to your ideal customer.

Important tips:

  • Greet every customer. A casual “How are you doing today?”
  • Don’t give your card to every customer. Make sure they are interested first.
  • Let everyone know about the featured item that you are promoting.
  • When they leave, tell them to have a good day or another parting greeting.
  • Don’t forget to ask them if they would like to be on your mailing list. Explain how often you would contact them.

 

Get Better at Selling Your Art

61HHFZ0X1HL. SL75  Was My Craft / Art Show a Success? The Artist’s Marketing and Action Plan Workbook

This book has been written to help you become more skilled at the art of selling your art. It is a workbook, a book to write in. It will guide you through the process of learning how to sell your art and how to make money doing it! The making of art and the selling of art are essentially different. For most of us, artmaking is intensely personal and private. Only when we are finished are we willing to share what we have done. Selling art is, on the other hand, a social activity in which we need to interact with the world outside our studios. This book provides a vocabulary and structure for that interaction. When you have finished doing the exercises in this book, you will have a personalized, step-by-step marketing and action plan for selling your work.
Amazon Price: $14.93
List Price: $16.95
1288470 f260 Was My Craft / Art Show a Success?

Followup After the Art Show

Once the show is over, it is time to determine if you have had a successful show, and if you would do the same show again. Here are the questions to ask yourself:

  1. What were my costs for the entire show? (Include travel, meals, promotional items, and material costs)
  2. What were my gross sales?
  3. What did I not get to do because I was doing the show?
  4. What factors may have influenced the outcome? (weather, etc.)
  5. Were there any retail outlets in the area that might carry your product?

There are varying ways to judge your success. For a brand new show, you may want to break even after all expenses including show fees. Most artists or crafters try to earn at least 4 X the booth fee. It also is important to consider orders that you get after the show. Some people do not judge a show until 6 months afterward. And they track orders from each show.

You also have to consider the wear and tear of hauling your work from show to show and how much you like to do this. If you love it, you may not need to make as much to be worth it to you to return. If you really don’t like to do shows, you may need a higher level of success for you to return. These are all personal judgement calls for each individual.

Director’s Chair of Choice

41P 7Htb8PL. SL75  Was My Craft / Art Show a Success? Hunter Green Cntr Height Director’s Chair-Natural

This director’s chair is what most artists use in their booth.
Amazon Price: $69.99

Don’t Let Boredom Set In

Know ahead of time that you will have down time at the show, and take something with you to do.  Whether that is a book to read, or you can work on your art, just make sure you have something that will keep you alert for when the next customer arrives.

Remember to Have Fun

Shows can be long, but should also be fun.  Remember to take a few minutes for yourself to walk around, meet new and old friends, and just enjoy the day.  If you are in a new geographical area for you, find some time to do some touring.

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